WHY THIS CAUSE MATTERS TO ME
JOE — MOFO APPAREL FOUNDER
“I’ve had my own experiences with addiction.
During high school, I used a lot of drugs. Training kept pulling me back toward the person I wanted to become. Watching my performance and energy disappear made me realize what I was losing. The love of my parents and family gave me another reason to walk away.
I was fortunate to stop. Not everyone gets out that easily.
That is why creating this project with Antoine felt natural. Bodybuilding gave both of us something to hold on to—a purpose, a structure and a reason to keep moving forward.
This is more than a shirt. It is a message of hope for anyone still fighting to find their way out.”
LESS THAN HALF REMAIN.
Only 70 were made. Less than half remain.
This exclusive design will never be restocked. Once the remaining pieces are gone, this chapter is closed.
THE PUMP IS THE CURE — PREMIUM SLEEVELESS
305 GSM heavyweight cotton • Premium oversized fit
$70 CAD • Sizes M–3XL
THE PERFECT FIT
The Espresso Wash Joggers were built for the same world: heavyweight comfort, a raw washed finish and unmistakable MOFO detail.
Together, they complete the full fit without taking attention away from the message.
ESPRESSO WASH JOGGER
400 GSM • 100% cotton fleece • Embroidered MOFO detail
$84 CAD • Sizes M–3XL
DARK DESIGNS. HEAVY CULTURE.
GYM STREETWEAR BUILT THE HARD WAY.
QC, CANADA BORN.
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